Moonlight Manor
Logo & Visual Identity
Year: 2023
Moonlight Manor is a nightclub in the city center, an upscaling establishment that provides sophistication and exclusivity; aiming to attract a diverse audience of young professionals, trendsetters, and party enthusiasts.
The brief
This concept brand was seeking a captivating logo, appealing merchandise, and an engaging social media campaign to establish a strong brand identity.
The idea
When presented with the word "Moonlight", the immediate thought that comes to everyone's mind is the moon itself. While some might shy away from incorporating familiar elements into logo design, I embraced the idea of embracing familiarity.
At the start of this project, I found myself drawn to a logotype/wordmark for this brief, utilizing circular forms to evoke the concept of the moon. I experimented with various letter arrangements to capture the precise impression outlined in the brief. After exploring several options, I ultimately selected a version that seamlessly integrated the custom font with Century Gothic.
Moonlight Manor Logo Variations
Moonlight Manor Final Type Logo
Once I was happy with the type design, I set to work on the another version of the logo and the color palette. To evoke the request of sophistication and exclusivity, I kept the color palette to more deep, rich tones.
Finalizing
Moonlight Manor Final Logo
Social Media
For any business, social media is a must. For a night club, even more so! Photography of the club and occasional reels of events occurring within the club can provide a snippet of the potential Moonlight Manor experience to a new or returning patron. The goal was to present Moonlight Manor as not only a night club that will be a memorable experience, but one that also encourages a younger demographic like “Ladies Night”.
Merchandise
Within this brief, there were no specifics to what sort of merchandise is needed for Moonlight Manor. I took the liberty to create a mixture of items that would be used at a nightclub such as this. These items range from a t-shirt, VIP Passes, Invites, Security Tags & more. This presented the opportunity to utilize the visual brand.
